On Page optimization is the process of applying all of the information about your industry and services along with the keywords and phrases we developed during the research and planning stage to your website pages. This is done to optimize content saturation and content navigation (not to be confused with site navigation) for the greatest benefit to end user. We optimize content  saturation by making sure each web page has the most ad copy possible relevant to the subject of that page, along with the maximum keyword density permitted by standards in order to give that web page the greatest relevance possible in it’s index category.

Most of the search engine optimization actually takes place during the on page optimization. But as we discussed above the on page optimization gives your web page more relevance and weight in the search engine index among your competitors. However, In order to make sure your web pages are categorized properly in the search engines we need to utilize the proper keywords and phrases in your meta description, meta keywords and your page title. It is important to achieve as many categories as possible for your keywords and phrases. This is an area we pay particular attention to. We also create relevant alternate attributes for page objects such as photos, video, music, etc. that will be viewed behind the scenes by the crawlers in order to categorize them more efficiently for indexing.

Links must be relevant to the content on the page they point to in order to give that page a more optimal position in search engine rankings. It is also important to have links coming from pages that have high PR when possible. However, it does not hurt to have incoming links of relevancy that are not maybe so high in page rank as long as the text content is rich in relevance to your particular content and the links are written well. That does not mean overwritten. Sometimes more is needed and other times, well the less is best theory comes in handy. It is tempting to overstuff your pages with keywords and create problems for your website.

We Give You

   • A definition of terms we use
   • A keyword analysis of your market
   • Analysis of your market competition
   • A layout of your website keyword structure
   • The opportunity to suggest keywords and phrases
   • On page/Off page SEO development
   • Link optimization layout